With the continued regulation of the national real estate market, in real estate downstream of the furniture industry suffers huge test: growing property rentals poses the most direct challenge to the dealer; decline in the amount of real estate transactions furniture shrinking market demand, furniture sales in severe decline tremendous challenges this traditional furniture stores; increase of the operating costs and serious product homogeneity also brought enormous pressure to manufacturers. The situation is so grim that how should the furniture industry break it? Now the furniture market is in circulation, almost supermarkets pattern of world domination, but mainly in the first and second tier cities, and other means of circulation minimal. Overly intense competition, rising rents and high marketing costs, gave outdoor steel furniture companies, dealers, and even the store itself endless troubles. Especially since the second half of last year, this hypermarkets circulation system exposed many abuses, and even lead to social conflicts.
The Future of Furniture Industry
Furniture circulation system has come to the moment that it has no choice but to change. For furniture circulation businessmen, they can develop in two directions: First, the retail chain parallel physical stores and e-commerce, the transformation into a professional commercial real estate; furniture manufacturers can move in two directions: First, to develop e-commerce, and establish its own brand outlets or franchise. In a nutshell: e-commerce and self-built channels are the way out of the furniture industry in the future. Furniture industry, e-commerce has been started, although there is still a long way to go, but the vast majority of people believe that this is the dawn of the pre-dawn. From a store perspective, to establish their own online store, into e-commerce, extensive furniture e-commerce promotion is the trend of the times, just like the many large pieces of furniture such as stainless steel outdoor table has been selling online.
Furniture Industry Self-built Channels
Currently, one of the furniture markets of second-tier cities, basically supermarkets are occupied by furniture companies in order to enter these markets or hypermarkets "kidnapped" and either to build their own independent shop. For the third and fourth tier cities, national chain stores have not yet fully entered, lack of appeal of the local stores, which provide an excellent opportunity for self-built channels to the furniture companies, and now, the secondary market has been basically saturated, three, four market is considered to be the great market potential that to be more areas. Therefore, the next few years, three, four markets will surely become the main battlefield of the most competitive in the Chinese furniture enterprises.
The article is come from:http://www.chinanon-woven.com/index.php/furniture-industry-should-be-committed-to-channel-expansion.htm